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Digital Marketing And Branding
Based on the brand: Chloé
PROJECT OVERVIEW
Creating this broad brand analysis was a part of the University Digital Media + Branding project. After choosing a brand, my task was to analyse it from different angles to find a gap in the market or something that is missing or unclear in the brand agenda. That all was a foundation to build a proposal of what I would do to fill that gap and create greater brand awareness.
PROJECT AIMS
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develop new, broader in-depth analysis skills
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learn how to create a proposal for the brand
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improve graphic design and presentation skills
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conduct creative analysis with the purpose of producing the project outcome
ROLE
Researcher, Creative Director, Marketing & Events
Analysis of the brand's marketing strategies and history allowed me to look at it from many different angles to try to find a way to improve its performance. As a result of working on this project I have produced two outcomes. The first document is a thorough brand analysis which leads to the second document which is a project outcome created as a result of this analysis.
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