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Short Fashion Film: Inspired by Chloé
PROJECT OVERVIEW
The exploration of the short fashion film was a part of University Fashion Film + Marketing project. The aim was to research a brand of your choice to understand it better and analyse its market and needs. That was meant to lead to producing a creative response for their needs in a form of short fashion film.
PROJECT AIMS
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improve research and analysis skills
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gain film editing skills
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get more confidence in operating the camera
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improve image display and visual idea representation skills
MY ROLE
Creative Director and Filmmaker
CREDITS
Camera Assistant, Behind The Scenes - Karent Urrego, Set Assistant - Mateusz Jozefowski
Models: Agnieszka Serek, Zahra Zomorrodi, Mikayla
The brand established as ready-to-wear fashion house had a strong vision from the very beginning. It has been grown by the founder Gaby Aghion, but as the time has passed it felt like the brand has lost that sparkle somewhere. Through the years the beautiful philosophy of strong, pure femininity has been pushed to the background while Creative Directors have been focusing on following the trends and making the brand more modern. My approach to the brand and my film is to give tribute to the brand and its values.
As one of the outcomes of the project I have created Market Report and Film Treatment presentation, which explains my aims and includes a full brand analysis, as well as describes my filming techniques and process of the production. Another outcome is the actual film, that is telling a story about femininity and discovering yourself.
Visit my Pinterest account if you wish to see more inspiration
Short Fashion Film Inspired by Chloé
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